Insights

What we'd write down anyway.

The eval harness is the product

You don't have an AI feature; you have an eval harness with a model attached. Treat it that way and the rest gets easier.

14 Mar 2026 · 5 min · Aarav Mehta

Why we walk into pricing engagements with a product manager, not a finance lead.

02 Mar 2026 · 7 min · Sana Kapoor

A field guide for shipping retrieval systems where citations matter and false negatives kill.

21 Feb 2026 · 9 min · Rohan Iyer

Six things we wish we'd known on the first market-entry engagement.

08 Feb 2026 · 8 min · James Patel

A four-question test for every "should we build this with AI" conversation.

30 Jan 2026 · 4 min · Sana Kapoor

Not your model. Not your prompts. Your data platform.

22 Jan 2026 · 6 min · Rohan Iyer

Why post-PMF teams should retire one of their ICPs.

15 Jan 2026 · 5 min · Sana Kapoor

Three meetings, two artefacts, one shared backlog.

08 Jan 2026 · 6 min · James Patel