Business consulting
Business · GTM Strategy
A go-to-market plan that survives contact with sales.
Positioning, ICP, pricing, and a launch sequence — written together with the team that will run it.
Typical engagement: 6–10 weeks
What this covers
PositioningICP & segmentationPricing & packagingLaunch planningSales playbook
What you get
Concrete deliverables.
- 01Positioning narrative — one sentence you can defend in a board meeting.
- 02One ICP and three named segments, with size, conviction, and a kill criterion.
- 03A pricing model — list, discount ladder, deal desk rules.
- 04A 90-day launch plan with owners, dates, and KPIs you actually look at.
Who it's for
Signals you'll recognise.
- You're post-PMF but pre-repeatable revenue. Deals close, but you can't predict which.
- You have three segments and you can't pick. Your best AE quietly picks for you.
- Your reps disagree on what you sell. So do your investors.
- You're raising a Series B and the deck's story is wider than your knife.
How it works
Eight weeks to a plan with names and dates.
Week 1–2
Diagnose
Win-loss interviews, pipeline analysis, segment hypotheses, pricing teardown. Hypothesis written on day 10.
Week 3–5
Design
Positioning workshop, ICP definition, pricing model, packaging, sales narrative — co-authored with your team.
Week 6–8
Deliver
Launch sequence, AE enablement, deal desk rules, dashboards. We ship the first three milestones with you.
Frameworks
How we think about it.
Positioning
- April Dunford
- Jobs-to-be-done
- Category design
Segmentation
- Bowtie
- CAC payback bands
- Use-case ladder
Pricing
- Value-based
- Usage tiers
- Discount discipline
- Land-expand
Launch
- RACI · OKRs
- 30/60/90 plans
- Win-loss reviews
Start a conversation
Tell us what
you're solving for.
One short conversation.
We'll tell you whether we're the right team — and if not, who is.